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3min chapter
The science of persuasion, with Prof Vanessa Bohns
Instant Genius
The Ripple Effect of Behavioral Choices
This chapter explores behavioral contagion, demonstrating how individuals mimic the actions of those around them, which can lead to significant societal changes. It highlights real-life examples, such as the adoption of solar energy, and emphasizes the lasting impact of small comments on people's decisions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode