The chapter explores the significance of prioritizing the organization's mission over personal ambition, highlighting the impact of language in revealing one's intentions. It emphasizes how individuals focused on the mission thrive compared to those solely interested in personal gain. The importance of addressing this behavior and institutionalizing urgency within the team culture is underscored.
In this episode, Craig talks about two more steps to take to create sustained urgency and passion for your organizations mission: pursuing continual discomfort and getting emotional.