AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
22min chapter
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers
Perpetual Traffic
Understanding NCAC in Digital Marketing
The chapter explores the importance of the New Customer Acquisition Cost (NCAC) metric in digital marketing, highlighting its role in tracking customer acquisition, analyzing data, and optimizing marketing strategies for growth. It emphasizes the need to differentiate between new customers and repeat buyers, utilizing tools like Wicked Reports to ensure accurate data analysis and campaign performance optimization. The discussion underscores the significance of aligning marketing goals with NCAC, avoiding manipulation of metrics like Return on Ad Spend (ROAS), and making informed decisions based on the lifetime value of customers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode