How scammers deepfake businesses
The Decibel
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The Rise of Deepfake Scams in Canada
This chapter explores the alarming increase in deepfake scams targeting businesses in Canada, revealing the significant rise in incidents and the associated stigma that may prevent victims from reporting them. It discusses the dual nature of generative AI technology, highlighting both its potential for enhancing security and the urgent need for legislative measures to protect digital identities. The conversation also emphasizes the emerging solutions being developed by startups to combat deepfake threats and the implications for corporate accountability and reputation management.
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