Rule Breaker Investing cover image

Every Purchase Matters, with Paul Rice

Rule Breaker Investing

CHAPTER

Conscious Capitalism and Ethical Sourcing

This chapter explores the principles of conscious capitalism as outlined in a new book, emphasizing that ethical sourcing can lead to business success without sacrificing profits. It provides case studies, such as NatureSweet and Elf Beauty, demonstrating how fair trade practices improve employee welfare and company performance. The discussion also addresses the shifting landscape of retail, with major players adopting sustainable practices, showcasing the growing importance of corporate social responsibility.

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