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#19 Rory Sutherland: The Psychology of Advertising
The Knowledge Project with Shane Parrish
Advertising Agencies
We're surrounded by expert opinions that don't necessarily ever come true. We've so centred our lanes of media to only hear what we like, he says. Coke ran a souper bowl advertisement which showed people singing america from sea to shining - but they weren't all singing sort of goger spanish, brazilian, portuguese,. werei? Or something ian never don't gar o. My guessis it was.
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