Why Is It Important for People to Say No?

People feel protected and safe when they say no. People like to say wrongly that kids are good at negotiating with parents because they don't take no for an answer. Kids as human beings learn that their parents having said no are more likely to listen once they feel safe and protected. And we just like as the company, our attitude is if that's human nature that ignore human nature at your peril, let's take advantage of it. Let's use no to make people feel safe andprotected and move forward.