The Power of Cliffhangers and Hooks in Keeping Viewers Engaged

I've been saying it for years. If you want to succeed on YouTube, you need to master the art of storytelling. YouTube thrives on captivating stories. This is what sucks you into a video and prevents you from being able to look away.

Have you heard of the phrase "open loops?" It's a psychological phenomenon that you can use in your videos to keep your audience hooked until the end. Today, I'll explain how. 

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