I actually, we had a huge fight inside a nest, going, everything's touch sgreen now. This head needs to be a touch screen device. And i'm like, no,. no, no. We're going to use manual control, you know, of physical control. Because all you have to do most of the time, 99 point nine % of time you're just turning it up and down. What's the most satisfying thing to do is just turn a knob. I' like, that's what we're going to do. That mimicked in some ways the ipod. But really it was because it was the right thing for the design at the time. Just like