2min chapter

How I Built This with Guy Raz cover image

Seventh Generation: Alan Newman and Jeffrey Hollender

How I Built This with Guy Raz

CHAPTER

Nineteen Eighty Nine Million Dollars

Garden supply went from a million dollars in nineteen eighty nine to seven million. Sales were boosted by the twentieth anniversary of berthday, which was huge publicity coup for you at the time. The recession hit and many people who bought something thinking they would buy it again didn't - that's because of the recession. People had to be empowered when they made a bad decision,. To bring it up and not hide it in the back of their desk. And i've done it every business since then. Wut. It's amazing. We were way ahead of our tim in more ways than one.

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