127 GUEST: How to Be Relevant to Your Prospects and Customers, with Bill Cates
The Art of Sales with Art Sobczak
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You Are Not the Hero of the Story
How do we talk about our value to anybody in the business world? Here's a simple way to think about it. You are not the hero of the story. Your prospects, your clients, are the hero. You're the guide. How can we not be more client or customer centric? We don't draw people into what we're talking about. So i put this on mine recently, ah, just to see how it flies.
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