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Precision Fuel and Hydration
"We're often seen therefore as a products company, but that's not really what we are. We work with affletes to solve problem round their fuelling and hydration," he says. "If people wanted to live, i think as an athlete, i'd have massively valued being able to look at the case study data base on our web side" He adds: 'I respond physiologically, like, very positively to kind of that protocol'