040 | Aligning Team's KPIs and Fact-based Storytelling | Part 2/2 with Julian Davies, Founder of Ostara Vermouth (London, UK)
MAFFEO DRINKS
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Investing in Community: The Art of Brand Building in the Drinks Industry
This chapter delves into the complexities of brand marketing in the alcohol sector, focusing on community involvement and the vital role of bartenders in shaping consumer perceptions. It emphasizes the need for memorable experiences and strategic marketing to foster brand loyalty and stimulate word-of-mouth recommendations.
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