The AIAS Game Maker's Notebook cover image

Elder Scrolls Online Director, Matt Firor

The AIAS Game Maker's Notebook

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Monotization Is Based on Customization, Not in Game Power

We had the extreme luxury, which nobody can ever replicate, of having a giant game with millions of users. And then we had the opportunity to say, e'll guess what, there's no more pay walk. Just jump in and play, right? So that's a much easier message than, please play my game for free, and let me show you why you need to spend money on it. We knew that most players wouldn't want to spend a lot of money fora,. for a glowy sparkle cat mount a, as we call it. But so we gave players free in game mounts, in a, horses and what not. If you wanted to spend on on the

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