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#213: Alejandro Salazar - La Estrategia Emergente Completa
The Frye Show
Valor en Estrategia Empresarial
Este capítulo explora la noción de valor en el contexto estratégico, diferenciándolo de utilidades y activos. Se subraya la importancia de ser relevante y distinto para captar valor en el mercado, así como la necesidad de entender al cliente antes de tomar decisiones empresariales. Además, se plantea la crítica a la planificación aspiracional, enfatizando que el crecimiento debe basarse en la realidad y el verdadero valor que ofrece la empresa.
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