The Seven Principles of Persuasion

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The key is to go first. With reciprocity, it's the opposite of the usual commercial exchange sequence. People say yes to the requests of those they owe. We give back to you if you have first moved. Reciprocity says, no, you go first. That's asking them to go fr and there's a lovely study done in mac donald's restaurantsdone in south america,. in brazil and columbia. Researches arranged for ah families who came into a particular location there to receive a balloon for each child. Half of them got the balloon as they left. Half got the Balloon as they enteredthose families who got the balloons bought 20 % more

In this dialogue, based on the new edition of his highly acclaimed bestseller (over 5 million copies sold in over 40 languages), Robert Cialdini — New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion — explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Shermer and Cialdini discuss: Cialdini’s Universal Principles of Influence and 7 Principles of Persuasion, pluralistic ignorance, free will/determinism, cults, conformity, #BLM, #metoo, antiracism, social justice, and human rights. How rational are humans? Do we default to truth and naturally believe what people tell us? Are we natural-born skeptics or natural-born sheep?