187. Robert Cialdini — Influence: The Psychology of Persuasion
The Michael Shermer Show
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The Seven Principles of Persuasion
The key is to go first. With reciprocity, it's the opposite of the usual commercial exchange sequence. People say yes to the requests of those they owe. We give back to you if you have first moved. Reciprocity says, no, you go first. That's asking them to go fr and there's a lovely study done in mac donald's restaurantsdone in south america,. in brazil and columbia. Researches arranged for ah families who came into a particular location there to receive a balloon for each child. Half of them got the balloon as they left. Half got the Balloon as they enteredthose families who got the balloons bought 20 % more
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