The Evolution of Brooks Brothers and American Menswear

This chapter explores the rich history of Brooks Brothers, a pioneer in American menswear, beginning with the introduction of the ready-made suit in the 19th century. It highlights the brand's controversial role during the Civil War, advancements in clothing design influenced by military data, and the cultural significance of iconic garments like the sack suit. Additionally, the chapter illustrates how fashion reflected social status and identity within the context of American industrial capitalism and post-war culture.