2min chapter

How I Write cover image

Lulu Cheng Meservey: The PR Class You Didn’t Know You Needed

How I Write

CHAPTER

The Compelling Puzzle of Writing

Exploring the profound impact and challenges of writing, and its potential for both creativity and mistakes, in the context of their job.

00:00
Speaker 1
What about writing
Speaker 2
has compelled you to spend your career doing it? I mean, you're not just a writer, but it seems like writing is the foundational aspect of your job in terms of how you communicate in terms of how you even show up in the world.
Speaker 1
I never thought I would be doing this, but it is compelling. I think the reason it's compelling is that you take these very prosaic building blocks and you can build structures with them that become palaces. Over time, it becomes something that is an artifact that lives on forever. I'm not doing anything this grandiose, but it's the potential is the potential of it. And it is a challenge because you have to think about strategy. You have to think about, in my case, business and finance. You have to think about how are these words going to translate to revenue. And you have to think about human psychology, too. So you have a discipline that combines like five other disciplines, and it feels like a puzzle to solve. Sometimes I even think of it like a math equation. And if you can solve that puzzle, then you can spark something really magical, or it can go really wrong. And that's part of it's real, too. And if you massive there, there are stakes, it can go wrong. You can make mistakes and I have made mistakes. But I think that's why it is so interesting and exciting.
Speaker 2
You're profoundly changing corporate communications. And I never thought I'd be inspired by somebody in your position, which is sort of the ultimate compliment to what you do. Thank you. Thanks for having me. On this podcast, we celebrate great writing. And maybe you're ready to become a great writer yourself. Maybe you'd like to enroll in my writing school called the right of passage. This October, we're running our 11th cohort. And I'd love for you to join us. We make three commitments to students. You will publish quality ideas, find your people, and 2x your potential. And for this upcoming cohort, we've overhauled our curriculum based on half a decade of experience. And I'm convinced that this is going to be our best cohort yet. We have limited seats, but you can save your spot today. Just click the link in the description, and I'll see you on the inside.

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