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Brewer to Brewer: Scott Jennings and Scott Brimmer

All About Beer

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Brewing Innovation: Core Offerings and Collaborations

This chapter explores a brewery's core offerings, including a pale ale, porter, and golden ale, with a focus on contract brewing and partnerships. It highlights innovative packaging solutions like PET bottles and the evolving trends in beer packaging in the U.S., emphasizing recyclability and reusable systems. The discussion also touches on collaborations with brands, including a professional basketball team, showcasing the brewery's adaptability in a competitive market.

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