The State of Ecomm Investing Pt 2: The Investor’s Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
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Getting More Marketers a Seat at the Table
"If I could sum up some of my career ambition, it would be to give more marketers a seat at that table," she says. "So often you'll get a media buyer just acting independent of that information and they're just driving to the best performing ad sort of with no consideration for whether there's inventory available for it or whether that's the highest margin"
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