Lenny's Podcast: Product | Growth | Career cover image

The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)

Lenny's Podcast: Product | Growth | Career

CHAPTER

Understanding the Jobs to Be Done Framework

This chapter explores the Jobs to Be Done (JTBD) framework, highlighting how consumers choose products to achieve specific goals. It uses relatable examples to explain the motivations behind these choices, emphasizing the importance of understanding customer needs for better product development and marketing strategies.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner