Building a Community Lead Model

How do you build a community lead model? We believe that this approach needs to instantiate itself in each stage of the funnel right? So we think about it very deeply around, ok, how do we leverage the community for raising awareness? How do we leverage. the community for conversion and activation? And how do we Leverage the community in the expansion motion? That's also very important for us. But as you can imagine, this evolved at notion very organically. It didn't start with a white board that says, this is exactly how we're going to do it."