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Fast Casual Food Pioneer Ron Shaich Explains How to Find a Niche — and then Scale

HBR IdeaCast

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Disciplined Growth and Strategic Leadership

This chapter explores the significance of disciplined growth in business, comparing it to a marathon that requires alignment with core values and long-term objectives. It highlights the CEO's role in guiding the company through innovation while maintaining brand integrity, illustrated through a personal story connecting health management to business strategy. The discussion includes insights into a well-known food chain's transformative digital evolution and strategic expansions, including the investment in Tate cafe chain.

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