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Ep311 - Dr. John Kotter | Change

Talks at Google

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How to Create a Networked Organization

The typical pattern starts with senior management clarifying for themselves and getting alignment around what are the really big opportunities facing the organization. And then inviting others to help them in not just a traditional project kind of centered cascading of a message down, but a lot of communication about that. Then they tend to go on a massive communications campaign through Word and D to help as many people as possible understand what's going on.

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