Exploring the Concepts of 'Hug Your Haters' and 'Talk Triggers'

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Exploring the correlation between 'Hug Your Haters' and 'Talk Triggers' and how they offer distinct yet complementary approaches in customer service and business differentiation. The chapter highlights the significance of exceptional customer interactions and distinctive operational strategies in fostering word-of-mouth recommendations and business success.

Jay Baer discusses how professionals can use the principles of excellent customer experience to stand out above the rest.

— YOU’LL LEARN —

1) Why it pays to reply super fast

2) The best way to recover from a mistake

3) Why competency won’t get you noticed—and what does

Subscribe or visit AwesomeAtYourJob.com/ep971 for clickable versions of the links below.

— ABOUT JAY —

Jay Baer is a 7th-generation entrepreneur, New York Times best-selling author of seven books, and founder of six multi-million dollar companies. In 2023, he was named a Top 30 Global Guru in both Customer Experience and in Marketing. Jay has advised more than 700 brands in his career, including Nike, Oracle, Hilton, The United Nations and 40 of the FORTUNE 500.

He is an inductee into the professional speaking and word of mouth marketing halls of fame. Jay has authored or co-authored among the best-selling business books of all-time in the categories of digital marketing, customer service, customer experience, and business growth. He has been named to more than 50 top global business influencer lists. Jay’s books are known for deep, first-party research combined with unique, compelling case studies, and a heavy sprinkling of humor.

• Book: Hug Your Haters: How to Embrace Complaints and Keep Your Customers

• Book: Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth

• Book: The Time to Win: How to Exceed Your Customers’ Need for Speed

• Book: Youtility: Why Smart Marketing Is about Help Not Hype

• Website: JayBaer.com

• Website: TequilaJayBaer.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: In a Sunburned Country by Bill Bryson

• Past episode: 950: Cal Newport: Slowing Down to Boost Productivity and Ease Stress

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