Evolution of Customer Engagement and Real-time Data Processing

Exploring the shift from channel-centric marketing to customer-centric engagement, this chapter discusses Braze's philosophy of building relationships and adapting strategies based on evolving contexts. It elaborates on the use of data for updating models in trading and customer interactions, emphasizing the importance of seamless, personalized engagement across platforms and channels. The chapter also delves into event-driven stream processing in marketing technology and the challenges and benefits of real-time systems in high-frequency trading and customer engagement.