Exploring the shift from channel-centric marketing to customer-centric engagement, this chapter discusses Braze's philosophy of building relationships and adapting strategies based on evolving contexts. It elaborates on the use of data for updating models in trading and customer interactions, emphasizing the importance of seamless, personalized engagement across platforms and channels. The chapter also delves into event-driven stream processing in marketing technology and the challenges and benefits of real-time systems in high-frequency trading and customer engagement.
You know the saying: keep your friends close, keep your … customers … closer.
Bill Magnuson is the Chairman, CEO, and co-founder of Braze, a customer engagement platform that works with some of Business’s biggest names. Fool Analyst Tim Beyers caught up with Magnuson for a conversation about:
- Braze’s origin story.
- The power of personalized marketing.
- The company’s latest results, and its plans to create even more value in the future.
Companies discussed: BRZE
Host:Tim Beyers
Guest: Bill Magnuson
Producer: Mary Long
Engineers: Rick Engdahl, Tim Sparks
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