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Bill Magnuson, Chairman, CEO, and co-founder of Braze, shares the origin story of the customer engagement platform. They discuss the power of personalized marketing, company's latest results, and plans for creating more value. Topics: personalized marketing, Braze's growth, evolving industries, real-time data processing, optimizing customer engagement.
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Quick takeaways
- Braze prioritizes individual understanding for enhanced customer engagement through personalized interactions.
- Braze's growth strategy focuses on diversification across verticals and global markets for long-term value creation.
Deep dives
Fundamentals of Business and Human Relationships
Understanding individuals to build stronger relationships is crucial for business success. BRAIS focuses on human truths to enhance customer engagement through a platform that connects businesses with customers. By prioritizing interactions based on understanding and relevance, businesses can achieve long-term loyalty. BRAIS's approach is applicable to various businesses worldwide, offering a highly customizable customer engagement platform.
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Listen to the best highlights from the podcasts you love and dive into the full episode