11min chapter

Negotiate Anything cover image

Vanessa Bohns: Misunderstanding Influence Could Be Your Biggest Mistake

Negotiate Anything

CHAPTER

The Power of Direct Influence

This chapter explores the significant impact of face-to-face communication in soliciting favors and building influence. It highlights the misconceptions surrounding social interactions, emphasizing the benefits of direct requests while cautioning ethical considerations in persuasion. The discussion also touches on the psychological barriers individuals face, such as fears of rejection, and reveals the surprising positive outcomes of initiating social exchanges.

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