13min chapter

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Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

Pharma Launch Secrets

CHAPTER

The Challenge of Creating MLR Approved Content in Medical Affairs

This chapter discusses the limitations of proactive sharing and the difficulties faced by smaller biotech companies in creating MLR reviewed and approved content in medical affairs. It explores the industry's increasing willingness to experiment and adapt, particularly in the education and rare disease spaces.

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