2min chapter

My First Million cover image

The Acquired Podcast Hosts: How They Started and Grew a Multimillion Dollar Podcast

My First Million

CHAPTER

The Importance of Podcasts in Sales

It is an excuse to have relationship building conversations with customers and prospects Right. It's like sales and biz dev basically Yeah, exactly. Once you have a conversation you have it recorded you publish it publicly Even if there's no organic audience You can still link to that and you can send it to customers as like a lead nurturing thing of oh Somebody else was in this position too and they talked about why our product made their life better right. Yes, the customers are extremely price insensitive So it's good the margins are super high Uh, we actually like combining the two things we just talked about We made snowflakes podcast and frank sloopman was not all perfect. The one bad thing

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