How Long Is the Consideration Phase and Why Are You Not Buying It?

"I'm the only one selling something for 500 bucks yeah how long is that consideration phase?" "We have to get people out of comparing Lomi to air fryers and blenders same shape huh dude it's it's you compare it to a dishwasher mmm right use dishwasher every day nobody looks at their dishwasher no wife ever will ask the husband like did you really need to buy that dishwasher man," he says. "The nuance of customer journey is fascinating I mean to kind of take this full circle and wrap it up like that's category creation."