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Airbnb’s Expansion Strategy: How Services and Experiences Are Changing the Trip

The Skift Travel Podcast

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Influence of Pop Culture on Travel Bookings

This chapter explores how popular culture, especially television and social media, influences travel bookings through Airbnb. It highlights the role of influencers in inspiring Gen Z travelers to seek unique experiences and discusses Airbnb's strategic collaborations and upcoming events that amplify interest in travel.

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