10min chapter

People I (Mostly) Admire cover image

123. Walt Hickey Wants to Track Your Eyeballs

People I (Mostly) Admire

CHAPTER

Analyzing the Impact of Media Consumption on Perception

This chapter explores the influence of media consumption on people's perception of movies. It discusses the difference between the original Star Wars films and their prequels, the use of eye tracking technology to understand audience focus, and the potential of measuring emotional response through galvanic skin response devices.

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