S2E5 - Peter Norton, The Past and Future of Driving in High-Tech Cities
Densely Speaking
00:00
Is It Intrinsically Bad That a Company Would Monetize Its Resources to Make More Profits?
The first company to really recognize that this redefinition was necessary was General Motors. They had a very ingenious engineer about the number two men there named Charles Kettering who said Ford's big mistake is that they have been selling a car that is intended to keep the consumer satisfied. And also people were going to only buy a car when they needed it and only replace it when it wore out. So what we saw was a reinvention of the car and the effort was deliberate explicit and led from the manufacturers.
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