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Why Your Tuition Reimbursement Program Is Broken & How to Fix It - with Robert Towner, Associate Vice President, EDGE - Northeastern University

The EdUp Experience

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Navigating B2B and B2C Marketing Strategies in Continuing Education

This chapter examines the intricacies of marketing in continuing education, contrasting the challenges of B2C efforts with the benefits of B2B partnerships. It stresses the need for diverse strategies and collaboration to enhance enrollment management and marketing success.

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