The Mistake That Most People Make When Starting Small Distributors

I was too aggressive in certain categories, and we brought in other things. We deftly made money working with larger producers as we built them up. But you know, it's kind of a tough, a pill to swallow when you build them up,. And then th they need to be in walmart and target - that's just not what we're really about. I mean, brand building is hard. Brands are built by the glass at a top restaurant and on the shelf in a small store. They end up dying on the end cap at target.