Starbucks - What Innovation Can He Bring to the Market?

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Starbucks will do between 23 and 25 billion dollars in revenue this year, but our average sale is $5. So in order to do that much revenue, we're totally dependent on human behavior. We lost money for nine consecutive years in China. During that time as a public company, they just said, this isn't working. They're losing money, it's a tea drinking society, close it up. The key to their success was focusing on employee happiness.

You can make your social impact and your bottom line work hand-in-hand. But you'll have to be as creative and innovative about your company's values as you are about the business itself. Howard Schultz, chair and former CEO of Starbucks, not only changed how America wakes up, but set new standards for employee benefits. From offering college tuition to American employees to providing health care for employees' parents in China, Howard has always been one step ahead of the social impact curve.

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