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How to do good and do good business, w/Starbucks' Howard Schultz
Masters of Scale
Starbucks - What Innovation Can He Bring to the Market?
Starbucks will do between 23 and 25 billion dollars in revenue this year, but our average sale is $5. So in order to do that much revenue, we're totally dependent on human behavior. We lost money for nine consecutive years in China. During that time as a public company, they just said, this isn't working. They're losing money, it's a tea drinking society, close it up. The key to their success was focusing on employee happiness.
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