The chapter explores how our nervous system differentiates between ourselves and others, discussing examples of fMRI studies and brain activity when thinking about loved ones. It also touches on the extension of self to attachment to brands and sports teams, as well as the influence of homeostasis on emotional reactions.
Running a business can (and will) mess with your emotions. And when our emotions take over, the rational part of our brain shuts down. Not a good thing when you’re making high-stakes business decisions. Sean Webb show you how to “hack” your happiness so you can control how you respond in charged situations. Listen now!