How to Build a Community of People That Have the Same Problem

Sylvia: I think it's different for every SaaS company. What you have to ask yourself is where do my customers live? Where do they hang out? And then where are my competitors hanging out and spending their time? That should lead you to the answer of how we market to these people. So this is something that I'm actually genuinely interested in. We've done Facebook ads, TikTok ads, Snapchat ads,. My new company is a lot of like in-person like trade shows and and and and expos and stuff like that.