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The Origin of the 24 Fitness Hawaii Trip
The origin was in Philadelphia and it was a term used by police to describe the chaos that ensued when suburban shoppers and tourists flooded into the city. In July, Mark Mastroff would say that in July was their worst slowest, yes, slowest time of the year. And so they went out and he made this incredible, spiff and challenge, right, that these this Hawaii trip that you could win if you were top salespeople. It just motivated everybody to get out there and be aggressive and generate more leads. They gave away a Hawaii trip to members. So yeah, I imagine it's true.