5min chapter

Mind Pump: Raw Fitness Truth cover image

1953: How to Drop Over 50 Pounds of Body Fat, Ways to Prevent & Correct Shin Splints, Cardio Vs. Strength Training’s Impact on Appetite & More

Mind Pump: Raw Fitness Truth

CHAPTER

The Origin of the 24 Fitness Hawaii Trip

The origin was in Philadelphia and it was a term used by police to describe the chaos that ensued when suburban shoppers and tourists flooded into the city. In July, Mark Mastroff would say that in July was their worst slowest, yes, slowest time of the year. And so they went out and he made this incredible, spiff and challenge, right, that these this Hawaii trip that you could win if you were top salespeople. It just motivated everybody to get out there and be aggressive and generate more leads. They gave away a Hawaii trip to members. So yeah, I imagine it's true.

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