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11min chapter
MIKEY PEARCE: £17 MILLION TARGET + 50 RESTAURANTS IN A FEW YEARS! 044
The British Entrepreneur
Plant-Based Fast Food Revolution
This chapter explores the creators' journey in launching a plant-based fast food brand aimed at appealing to meat-eaters through accessibility and strategic marketing. They delve into the challenges of expanding their venture, highlight the importance of taste and quality, and share insights on consumer behavior across different regions in the UK. Additionally, personal anecdotes and experiences from their early days as YouTubers to restaurateurs enrich the discussion on the rise of veganism and the cultural influences shaping the market.
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