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VC Fundamentals Part 1: Sourcing

ACQ2 by Acquired

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The Evolution of Marketing in Venture Capital

This chapter explores the transformation of marketing strategies within the venture capital ecosystem, emphasizing its crucial role in helping firms stand out in a competitive landscape. It highlights the shift from traditional media reliance to a focus on multi-platform content and thought leadership, using examples like the A16Z podcast for illustration. Additionally, the chapter discusses effective sourcing strategies, the value of networking, and the importance of reputation for venture capitalists in today's market.

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