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376 Sell More With Science by David Hoffeld

The Marketing Book Podcast

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Sales Traits That Predict Sales Retention and Sales Success

In a landmark research study, force, social psychologists analyze the causal factors that prompt people to either give up or persevere when things get challenging. A single trait predicted the retention rates for both salespeople and army candidates. Grit predicts sales retention and sales success. And what is grit? It's sticking with the goal and continuing towork at it even when things get tough.

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