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S2 E8: Eli interviews Gina Parrelli: A Subscription and Retention Deep Dive
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Do You Want to Exclude Subscribers?
A lot of these DTC brands, it's 50% or more of their monthly revenue is the subscription platform. And I think we're seeing a shift just in how people look at the homework getting mixed. It was so heavily focused on acquisition for so long. Now like retention is really kind of getting its moment in the mix where people are paying more attention to it.
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