This is a very, very hard business. This is not for everybody. You have to be very, very focused on delivering an amazing customer experience. And doing that through vertical integration is hard. But once you get it and you build it and you're able to scale it, it wins in a long term, every day of the week.
Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Yakir talks with host Bob Safian about why moving fast is only one piece of the growth puzzle.
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