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2min chapter
Google’s Master Plan To Destroy ChatGPT (#119)
Marketing Against The Grain
The Future of Customer Storytelling
AI search is going to reduce the amount of answers you get. You're going to ask for something and it's going to give you three to five things. The research is moving off of your website into robots, then your website has to become a conversion machine. A lot of companies have focused a lot on product marketing, but not enough on like customer storytelling,. case studies, value proposition, customer references.
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