How Do We Collect All This Customer Information?

I really love this quote by H.A.T. Jack, he was in this context talking about the role of S-square or so of products managers for product editors. I think that we have to gather this much customer information and it's also important to know too that customer information should be listening for that feedback from all sorts of sources. So how can we gather all these data inputs? Really about the customer paying the problems that you're trying to solve. This is a topic that's really popularized by Dan Olson in the nonprofit playbook. It's excellent. Just on how do you stay focused on customer paying until you gather and update the points that start considering how you can be