In this chapter, they discuss the concept of negotiation and how it is present in everyday life. They explain that people are constantly negotiating, even in simple interactions like deciding on a meeting time or making a request for someone's time. They emphasize that time is a valuable commodity and should be treated like money.
If you lead a business, you’re constantly negotiating -- even if you don’t realize it. Make sure no one’s taking advantage of you, with help from today’s guest. Chris Voss is a former FBI hostage negotiator, and he understands the neuroscience that drives any negotiation. He sits down with Don to help us apply those tactics in our everyday lives as business leaders. If you want to approach your next deal with confidence, don’t miss this episode.