The Double Edged Sword of Identity Conflict

What you do is an indication of the type of person you believe that you are, either consciously or non-consciously. Research has shown that once a person believes in a particular aspect of their identity, they are more likely to act in alignment with that belief. Good habits can make rational sense, but if they conflict with your identity, you will fail to put them into action. When working for you, identity change can be a powerful force for self-improvement.