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Be The Most Interesting Brand In Your Market with Ross Simmonds
Marketing Against The Grain
Story Telling
When it comes to story telling, you can go into one of four categories. You can create stories that are going to educate people and entertain people. And the final one is stories that empower people. If you create stories that do one of those four things, you have a story that can ultimately move people and shape culture. We've talked a lot about stories. How should i think about story telling from my breand? There's essentially n this is an idea. I've evolved over time, but i've always believed that when it comes tostory telling,you can go intoone offour categories.
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